How Digital Transformation Can Work For You
Become another success story with our Customer-Obsessed Approach to Digital Transformation. See how our experts can update your digital strategy to create connections that enable you to pivot and respond quicker, in our Free 3-Hour Digital Transformation Workshop.
CASE STUDY
A Carrier’s Successful
Digital Transformation
The Challenge: Integration and modernization
Our client, P&C Insurance, a mid-size property and casualty insurance carrier, went through a series of aggressive mergers and acquisitions—without the technology to provide a cohesive and on-brand experience. That resulted in leaving many of their brands disconnected and their customers with a disjointed user experience.
The Solution: Partnership with a consultancy
To implement innovative strategies and speed up their process of digital transformation with an experienced consultancy that could help them recognize their challenges and opportunities. Here is what we provided:
Customer research
to prioritize features and capabilities across customer segments and brand targets.
Released a new mobile app
to an initial set of brands that immediately brought capabilities up to industry standards.
Research and implementation
of a mobile platform to be internally white labeled across their entire family of acquired brands with a phased rollout of capabilities.
Organized the teams’ product development lifecycle
(and supporting sub-teams) around a recommended approach to implementing the roadmap.
A product roadmap
with a focus on rapid rollout of core functionality and continued improvement within and across brand families.
The Value Provided: Finding and aligning with your company's true north
Through digital transformation strategies provided by Active Digital, P&C Insurance were able to quickly and successfully level-up their capabilities and workflows across their marketing, product, and technology departments. In addition, they:
Increased customer acquisitions
Significantly increased customer retention
Reduced churn
Provided a gateway to customer acquisition journeys within their chosen markets
THE WORKSHOP
Digital Transformation Workshop:
Get 3 hours with our experts,
no charge
Get consensus on your current state and the results you want
Map your client journey and the improvements that matter to you
Understand the value you can expect from each improvement
THE TEAM
Leading The Digital Transformation
Alongside the heads of Marketing, Product Management, and Technology, P&C Insurance chose Active Digital to help them champion their digital transformation.
David Antoline
Co-founder of Active Digital
David is a high-growth entrepreneur who led the restructuring and aggressive growth of global digital product consultancies such as Ally Bank, Warner Media, AIG, and the U.S. Department of Defense before co-founding Active Digital. He is also an expert in go-to-market motions, client partnerships, solutions delivery, product innovation, and high-growth at scale. David is also an active conference speaker helping connect customer and digital experiences while driving business results and value.
OUR PROCESS
Our Digital Transformation Process
Defining and refining your key transformation strategies with an eye toward the customer.
Define Strategic Vision
Align on critical outcomes
Agree on OKRs/KPIs
Establish Ownership & Accountability Framework
P&L Impact & ROI Analysis
TIMING: 6-8 Weeks
Leveraging your calibrated strategy, we implement and launch what we recommend.
Digital Product Launch
Core Systems & Data Integration
Workflow Optimization
Integrated Program & Change Management
Execute & Evolve
TIMING: Custom
Connecting strategy to your specific org’s people, processes and technology.
Platform & Data Architecture
Usage Data Analysis
Customer Journey Prioritization & Mapping
Core System Architecture
Activation Roadmap
TIMING: 10-12 Weeks
