Active Digital’s Acquisition of TidyOps

Jumping right into 2023 and am thrilled to announce Active Digital’s acquisition of TidyOps, a talented Salesforce Consulting Partner based in Seattle.

They serve an impressive client roster of high-growth technology companies across the country and have a proven track record of delivering more than 100 successful Salesforce engagements. This acquisition is a testament to our commitment to providing an exceptional caliber of comprehensive solutions for our clients, and I am confident it will be a huge win for everyone involved.

The team and I were particularly excited getting to know TidyOps Founder and CEO Morgan Van Wely and his team as they share our strong commitment to helping businesses succeed through a unique, roll up the sleeves, action-oriented and people-centric approach to solving difficult business challenges in a rapid and impactful manner.Culturally, we’re a fantastic fit.

When we were looking for companies to acquire, TidyOps also shined above the rest in how they intentionally partner with their clients to understand and improve the business strategy, operational flows and organizational needs before jumping right into implementations, which ultimately facilitates better-fit solutions, higher return on investment and greater customer satisfaction. We were again lucky to find such a natural fit here, given Active differentiates itself by bringing tier-one caliber teams together to quickly optimize organizational and people-related workflows first and design achievable technology solutions second, not the other way around.

Our TidyOps acquisition will complement Active’s robust, full lifecycle services and capabilities while providing a comprehensive set of Salesforce-specific offerings, which span the core Customer 360 Salesforce solution landscape.     

"I'm thrilled to be joining Active. We'll now be able to bring even more value to our clients by offering an array of services from left-to-right," explained Van Wely, now executive vice president of Salesforce at Active Digital. "I'm also incredibly impressed by the caliber of leaders and team at Active, as well as to the scope of client solutions and impact they’ve brought to the table thus far. They're driven, passionate and dedicated to delivering the best solutions for their clients, and my team and I are excited to be a part of that."

Our vision is to continue expanding our services and capabilities in the areas of business consulting, comprehensive digital and data solutions, and human capital optimization while maintaining a strong focus on delivering exceptional results for our clients across the end-customer lifecycle.

Thank you for your support as we move forward with this exciting new chapter for Active Digital.

See ya out there…
Joe